True to the nature and philosophy of craft, we strive to go beyond the tangible with our brand, to transcend the simple concept of a tee-shirt into a global community where ideas are shared, art is created and people are inspired. There is no set rulebook for what constitutes art; it can be found everywhere in infinite forms and most importantly within everyone, you simply have to believe it.
Behind the glitz and glamour of the fashion industry is the augmenting pressure of exclusivity, excessive workload, discrimination and the expectation to have an unlimited source of innovative and creative ideas. These pressures have proven to be detrimental to the mental health of many aspiring young creatives, resulting in many dropping out of schooling, giving up on their dreams and on themselves. According to the Business of Fashion’s 2018 ranking, the official graduation rate of the undergraduate class of the Royal Academy of Fine Arts in Antwerp is only 23%, which is 44% lower than the average 67% graduation rate for the rest of the country. Four years later in 2022, the rate remains the same. It is our vision to be a leading force in rejecting the notion that in order to be successful you must follow this outdated trajectory.
At W.Rubens we promote collaboration over competition be it within our team or when working with fellow artists. We believe that working together as opposed to against each other will make a greater impact in society. Everyone deserves the opportunity to shine, and through our collaborations we intend to assist in illuminating your talents to a wider audience and learn more ourselves in the process of doing so. We encourage you to unleash your creativity with Rubens and get in touch with us so we can share your story and further help inspire others. You don’t have to be a Michelangelo – as long as you can conceptualise it, then we can make it!
