The Timeless White T-shirt

Minimalist. Dynamic. Iconic.

“A great white T-shirt never goes out of style.”

Now made for your best fit and made to last. 

Handcrafted in the UK from luxury cotton

using traditional tailoring techniques.

Fusing traditional tailoring with modern innovation, every Rubens is handcrafted by artisans. For a comfortable slim fit, an elegant drape and less waste.

Select Partners. Limited Runs.

It may seem small, but we do our part for the planet,

local economies and British craftsmanship.

BCI Cotton. Produced in Italy

– Made in England –

Drawing from suiting, sportswear and culture, Rubens is a fresh take on a classic staple.

Texture, juxtaposition and unexpected details will turn heads.

But the star of the show is always you


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