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THE TIMELESS WHITE T-SHIRT

Minimalist. Dynamic. Iconic.

“A GREAT WHITE T-SHIRT NEVER GOES OUT OF STYLE.”

Now made for your best fit and made to last. 

Handcrafted in the UK from luxury cotton

using traditional tailoring techniques.

Fusing traditional tailoring with modern innovation, every Rubens is handcrafted by artisans. 
For a comfortable slim fit, an elegant drape and less waste.

FEATURED FAVOURITES

FUSING TRADITIONAL TAILORING WITH MODERN INNOVATION, EVERY
RUBENS IS HANDCRAFTED BY ARTISANS.
FOR A COMFORTABLE SLIM FIR, AN ELEGANT DRAPE AND LESS WASTE.

Cool, Crisp, Iconic.

Nothing creates style like a perfect white T-shirt. Ours will see you through plenty. 

We make luxury white T-shirts, handcrafted in the UK using traditional tailoring techniques. Designed for your best fit. Built to last!

But we’re not here to moralise or revolutionise. After all, we’re adding another production cycle to the mix. We do, however, want to prove that a different—and better—approach is possible.

  • Tailoring & craftsmanship.
  • Perfect fit, long lasting, high quality.
  • Innovative Design - A Modern Shirt.
Minimalist, Timeless, & Iconic.

NØTCH fashion collection

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