W.RUBENS

MORE THAN A T-SHIRT.

Quality. Precision. Excellence.
Made with purpose, designed with individuality and created to endure.
Made in London · Supima Cotton · Limited Quantities
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THE DETAILS DEFINE US.

A Rubens doesn't need a logo to tell you what it is.
It has its own language.
The Lapel · Tailoring meets the T-shirt · From £195 · Made in London
Where tailoring meets the T-shirt.
Shop the signature

QUALITY BEGINS AT THE SOURCE.

Supima Cotton.
Chosen for sofness, strength and longevity.
Grown in the USA.
Knitted in Italy.
Made in London.
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CRAFTED IN ENGLAND

Not just designed here. Made here.
Cut, stiched, pressed and finished by skilled hands in our North London atelier. Britsh craftmanship, brought into the present.
Discover how we make
The collection.

Choose your W.Rubens.

Signature silhouettes. Considered construction. Made in London.

IT STARTED WITH A QUESTION.

Where can I find the perfect white T-shirt.
After years working in fashion, it was a question I was asked again and again. I never had the answer I wanted to give.
So I decided to create it.
MICHAEL SHUTTLEWORTH FOUNDER W.RUBENS .

WE ARE RUBENS.

It is a culture.
A community.
A collective
Different people. Different perspectives. One evolving story
This is W.Rubens

MADE IN LONDON. WORN WORLDWIDE.

From London to the world.
See how the world is wearing a Rubens.
Discover the community

AND NOW, YOU.

Be part of what comes next.
First access to new collections
Invitiations to Rubens Nights Out
Priority access to our Soho Store.
Become a Rubens