W.Rubens

More than a T-shirt.

Quality. Precision. Excellence.
Made with purpose, designed with individuality and created to endure.
Made in London · Supima Cotton · From £195
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The signature.

The Lapel.

Tailoring meets the T-shirt.
A signature W.Rubens silhouette, made in London.
From £195 · Made in London
Shop the signature
The details define us.

A Rubens doesn't need a logo to tell you what it is.

It has its own language.
The LapelWhere tailoring meets the T-shirt.
The Back LapelA mark, without a logo.
The BibEvening dress, reimagined.
The CrewA classic, considered differently.
The V-NeckThe future of a classic.
The CraftConsidered inside and out.
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Quality begins at the source.

Supima cotton.

Chosen for softness, strength and longevity.
Grown in the USA.
Knitted in Italy.
Made in London.
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Crafted in England.

Not just designed here.
Made here.

Cut, stitched, pressed and finished by skilled hands in our North London atelier.
British craftsmanship, brought into the present.
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It started with a question.

“Where can I find the perfect white T-shirt?”

After years working in fashion, it was a question I was asked again and again. I never had the answer I wanted to give.
So I decided to create it.
— Michael Shuttleworth
Founder, W.Rubens
We are Rubens.

It is a culture.
A community.
A collective.

Different people. Different perspectives.
One evolving story.
This is W.Rubens
Made in London. Worn worldwide.

From London to the world.

See how the world is wearing a Rubens.
Discover the community
And now, you.

Be part of what comes next.

First access to new collections.
Invitations to Rubens Nights.
Priority access to our Soho home.
Become a Rubens