OCTOBER 2025
“Not Just a T-Shirt. A Statement of Excellence.”
We are proud to present our Kickstarter launch: the W.Rubens Black Edition and the W.Rubens Pocket Edition — two timeless stories, handmade in London, available exclusively on Kickstarter.
We’re now Live on Kickstarter!
A year in making, the wait is over. Our Kickstarter campaign is live — introducing over 15+ new styles in the Black Edition plus the new launch of the Pocket Edition.
Exclusivity is limited. Back us today and own a piece of London craftsmanship.
Two Editions.
One Philosophy.
Black Edition
A refined essential. The W.Rubens Black Edition T-Shirt is tailored for versatility — timeless in design, elevated in detail, and crafter to complement any setting.
POCKET Edition
Form meets function. The W.Rubens Pocket Edition T-Shirt adds a modern edge with purposeful utility, maintaining the same uncompromising craft.
Made to last, they are versatile across seasons and built to elevate the foundation of your wardrobe.
Features
The Black Edition and Pocket Edition are created exclusively for Kickstarter backers. Limited in number, handmade in London, and available only during this campaign.
Every shirt is cut, sewn, and finished in our London factory by skilled artisans. This ensures impeccable quality, happy healthy working conditions, and a product that represents the very best of British craftsmanship.
We use the rarest 1% of BCI Supima cotton — fibre celebrated for their strength, softness, and longevity. Made to last, each shirt is versatile across seasons and built to elevate the foundation of your wardrobe.
We believe essentials should be crafted with the same precision as luxury tailoring. Each W.Rubens piece merges timeless design with modern refinement, creating everyday wear that is unique, original, and distinctive.
By backing this campaign, you’re not just securing your Black or Pocket Edition. You’re helping us protect London craftsmanship, champion sustainability, and take the first step toward building a global menswear brand rooted in style and integrity.
Campaign ends in:
