Lapel Series

The Lapel Series

Our T-Shirts are a luxurious take on an everyday classic. Fusing tradition and innovation, we combine unexpected and often juxtaposing influences in our designs. Using techniques from bespoke tailoring and suiting, our T-shirts are crafted with precision and detail. 

But W. Rubens is anything but rigid. We are hungry for inspiration, travelling the world and collecting experiences. So that a single design can reference anything from classic sportswear to global cultures, past and present. 

While our inspiration roams free, we stay true to a single white BCI cotton fabric, manufactured in Busto Arizio, Italy. This guarantees consistency in both look and feel, but it also means we can give our manufacturers and suppliers ongoing commitment.

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